How Do We Benefit From Streaming?
Controversy among labels and musicians over streaming services like Spotify. Also worth reading: Portrait of the German plattform Simfy (in German).
Sign me I can sing
This and other lines like “my friends say I sound like <artist xy>” is what you find in a label’s inbox too often, and sometimes it comes with a link to a youtube video with some teenager singing a Michael Jackson song at in front of his desk or dancing to it in flip-flops. Included artist info? Zero. Link to artist website? None. Flyers of current shows? Njet.
Serious artists usually promote themself massively with the given countless options untill they are too big to handle it alone before they search for a label or agency. But thanks to inflation of star search shows many wanna-be artists think they have a right to get signed. This is the answer of a label - pretty much universal and cross-genre.
How Musicians Are Engaging Fans With Location Tech
Use location based services to talk to promote your music and band.
Music dashboard on facebook
Just a few weeks after facebook announced a closer relationship to the Spotify streaming service, more interesting features like a “music dashboard” have been unveilled. Musicians and labels should keep an eye on this.
Musik im Internet: Das Armenhaus für Musiker
Die Zahlen, die hier genannt werden, sind schwer verallgemeinerbar - je nach Deal bekommt man auch gerne mal 20-30ct pro verkauften Download-Song (Einzeldownload ist auch deutlich besser vergütet als ein Albumdownload). Jedenfalls hört man nach diesem Artikel schon wieder die Nerdfraktion sagen: “Na, dann können wir es ja auch illegal runterladen”.
Facebook relaunched music page guide
Conclusion: we still need RootMusic, ReverbNation etc.
?uestlove On Marketing Music Careers By Building Music Movements
Hypebot is re-reading an interesting interview from 2008 with ?uestlove from The Roots.
SEO for the Discerning Musician
Artist usually do not care much about running or maintaining websites - often enough you hardly find a facebook page. The topic SEO might not be step 1 for artists, but at least this article is some rough insight in the Art of SEO - Kung Fu.
Search engine optimization (SEO) often gets passed off as a sort of snake oil — some gimmicky trick that people do to manipulate search results in their favor. SEO is really about one thing: making what your website is about clear to people and bots alike.
Also very usefull article: Why Should An Artist Care About SEO?
